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The kinds of writing skills you need to have-- you need to be able to write a good business letter. That just means a letter that is concise and short and can take a very big concept and pack it down into an easily understood idea. That's the kind of writing you would do for letter. You also have to do the same kind of writing for a proposal or a presentation that you would give in front of the customer even if you're using View Foils or a Power Point presentation. It's the same type of language and the same concept. You have to take maybe a complex idea with a lot of variables and make it easy to understand and simple to communicate.
Where do you get those kind of skills? I think you have to read a lot because by reading you find out how other people have done the same thing that you're trying to accomplish. And you pick up things from the things you read on how you want to present your concepts and ideas. Another thing is just practice. So practice writing the letters and proposals and putting together presentations for customers. As you get experience presenting these things you'll understand what people pick up on and what they don't and what you need to include and what you need to take out.
Absolutely I draw on my basic writing skills every day, every day. A strong understanding of grammar and punctuation is key because some business owners--if they see one mistake you instantly lose credibility with them--so the basics you've got to have right every time. And then the more creative you make the rest of it the better.
You should always keep the customer's needs in mind when you're trying to draft a letter or presentation or a proposal because whatever you write should address specifically what they've asked you for. You've got to cover what it is they need to know. You throw in extra stuff and it gets lost.
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